Who is Fernando? What is your background?
I’ve worked in innovation and circular economy for the last 15 years in a variety of roles ranging from research, engineering, management, and consultancy. My background is in physics, renewable energy, and I am currently completing an MBA with a focus on circular business models.
Over time, I’ve naturally evolved from a scientific background to a more business-oriented role. Today, I enjoy working on developing technical concepts as much as coming up with successful business models for commercializing novel ideas.
I live in Leamington Spa (UK) with my wife and children: two boys and a girl.
What are you great at?
In physics, you need to understand the world from the subatomic level up to the universe scale, so thinking in systems is crucial to explore solutions for technical and business problems. Building upon this background, I tackle problems with a view on the big picture whilst keeping an eye on the detail. I also frame those problems from different angles considering human, technical, and business aspects. I am also passionate about psychology and philosophy, so I bring empathy and a human-centered approach as a core element of business.
What do you like to do in your free time?
I like to spend time with the family, mostly outdoors. I love exploring nearby nature or have a picnic in a park. I like sports: football, tennis, swimming, cycling and I love live music, anything from rock, jazz, funk to a casual gig in the park. With my small children, retirement seems like a good time to enjoy these last two hobbies.
I think the future belongs to companies that embrace innovation, digitalization, and circular economy, have a long term vision and believe in shared success within ecosystems. However, those ingredients must be part of the business strategy, and I believe that Taival is the alchemist with the right recipe for success. Share that recipe with a company and you have a disruptive business, share it with many and you have a systemic change for a better world. Certainly, I would like to part of that future!
What books/ideas would you recommend?
Following the previous argument, I would like to recommend “A Good Disruption: Redefining Growth in the Twenty-First Century,” where the authors talk about how disruptive technologies, digital and the circular economy could be the key to a sustainable future. “Change by Design” by Tim Brown is also an interesting read.
As I commented earlier, the human side of the equation is equally or more important than the rest, so “Why Taival?” is also about sharing the journey with a great team and enjoying new adventures together.
Feel free to connect with Fernando on LinkedIn!