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Creating an AI can be five times worse for the planet than a car” Energy consumption is fundamentally tied to the use of data. For example, when it comes to website design, the more data-intensive a website is, the more energy it consumes per page view. So should you be concerned when watching Netflix or training your AI model?

Data is a very nonconventional asset and the valuation of data is a relatively modern practice that is still in its infancy. However, data valuation affects companies of all sizes—from newly emerged local start-ups to big multinational corporations.

Data monetization creates a positive and quantifiable impact on business revenue. Besides, data monetization seems to correlate with the industry-leading performance[i]. Who wouldn’t like that?

Did you know that in 2017 the Canadian government set aside $125 million over the next five years for the implementation of a Pan-Canadian Artificial Intelligence Strategy? Would you be interested in knowing how to engage with the most potential visitors of a website and improve sales conversion rates by 19 percent?