Welcome Jyrki Suokas to the Taival team!

Valeriy Neznakhin
Junior Advisor and Marketing Manager
June 2, 2021
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Shortly introducing yourself - Who is Jyrki?

First and foremost I am a team player. In the grand scheme of things I play my part best by being the one analysing the problem and coming up with the blueprint – in short, architecting a simple and elegant solution for a complex problem. Only when the blueprint is in place can we -  working together as the team looking at the challenge from multiple viewpoints - create concrete results from usually quite abstract beginnings. I just love the mental challenge of solving “impossible tasks” together with a group of likeminded dedicated, smart, and passionate problem solvers.

Over my 30 years long career, two things remained in the middle of the table: data and business models. It has been me that has moved around the table from being an internal consultant to managing packaged software products to my current position of “independent innovator” at Sitra and now finally back to being an external consultant.

What are you great at?

Analyzing a complex situation and either finding or creating an applicable framework to make sense out of it. The result of this work helps to create the starting point and potential ending points and thus chart all potential routes between them. Like maps are simplifications of the real world, we can use them to wander through a forest and find our way; we need frameworks to guide our way when developing new strategies.

What do you like to do in your free time?

I try to read as much as possible – anything and everything. Then using our two dogs as paid assistants, I tap into the subconscious during strolls to process thoughts and come up with a new kind of thinking.

Why Taival?

I have worked together with Taivalians for a while now. I always thought, “what a group of smart people with a fresh way of thinking not just outside of the box, but even challenging the existence of the box itself.” And when this opportunity to join Taival materialized, I did not hesitate for a second.

Recommended books/ideas? Why?

One should always try to get as much information as possible from all sides of the matter - both sides are not enough in a three-dimensional world.

Let’s take an example of one of the more controversial thinkers of our age: Thomas Piketty. I have furthered my thinking by reading not just his book (Capital in the 21st century) but also the book contradicting his thinking and conclusions (Anti-Piketty: Capital for the 21st-Century). Only by reading these two books can one create a balanced view between the implications of unconstrained wealth growth and the growing income inequality issue (as presented by Piketty) and the unintended ramifications of implementing Piketty’s suggestions (as explained in Anti-Piketty).

The same approach applies to even to U.S. politics: here in Finland, we have access to CNN but not to Fox News or OAN. To get the full view of what is going on, one should force oneself to get information from both sides and then process one’s own conclusions.

 

What would you like to say to our readers?

Dare to challenge yourself, get outside of your comfort zone – if not every day, then at least every other day to keep your own edge and to learn about yourself and the world around you.

Feel free to connect with Jyrki on LinkedIn.

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