Strategy x Digital - Reinventing Strategy Podcast

Valeriy Neznakhin
Junior Advisor and Marketing Manager
April 27, 2021
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A modern strategy needs to be informed by up-to-date and relevant data from the field.

In this episode, we talk about the role and use of data in the strategy process.

Four main areas to consider:

  1. Data as an input for the strategy process – data as a raw material that needs to be processed.
  1. Data and digital as a content of the strategy.
  1. Use of technology, data, and digital to run the strategy process.
  1. Defensive vs offensive data in the strategy context.  

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