A modern strategy needs to be informed by up-to-date and relevant data from the field.
In this episode, we talk about the role and use of data in the strategy process.
Four main areas to consider:
- Data as an input for the strategy process – data as a raw material that needs to be processed.
- Data and digital as a content of the strategy.
- Use of technology, data, and digital to run the strategy process.
- Defensive vs offensive data in the strategy context.
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