#ReinventingStrategy podcast is back! 🙌
In this episode, Petri Salo, CEO of Taival, and Antti Vihavainen, CEO of Puro.earth, have a discussion on how to market-enable the planetary cost of CO2 emissions. 🌱
In particular, Antti shares Puro.earth’s story of building the world’s first standard, registry, and marketplace that focuses solely on engineered carbon removal.