The Internet of Things (IoT) or the Industrial Internet of Things (IIoT) are as such no new developments but they are enjoying increased attention from all industries, geographies and functions. While IoT provides a major opportunity to change operations, services and products it is often misunderstood as “putting sensors into everything”. True value of IoT is not in the sensors or data but in the business results!
Traditionally a company had one corporate strategy that was updated on an annual basis. It was defined by the C-level and followed throughout the organization. At times the strategy was broken down to the various business units but kept closely aligned with the corporate strategy. Fast forward some decades to today.
Rethinking the business model has been a trend for a few years. Everyone has read about the success and spread of over-the-top business models such as Uber and AirBnB. Their very successful business models have already been copied across various fields. Did you know there is an Uber for e.g. dog walking (www.worthee.com). Tinder and Snapchat type of services are also spreading like wildfire. This means you now can “swipe-right” for jobs (Jobr), networking (CoffeeMe) or even dresses (Seamso).