Puro.earth is the world’s first marketplace to kick-start CO2 removal from the atmosphere. Now Puro.earth is aiming at scaling CO2 removal operations to an industrial scale at a global level.
Puro.earth is the world’s first marketplace to kick-start CO2 removal from the atmosphere.
Puro.earth is developing new verification methodologies for CO2 removal. Puro.earth offers and trades certificates from multiple long-term CO2 removal methods such as:
– CO2 fixated in carbonated building elements,
– wooden building elements, and
Puro.earth launched as an internal start-up at Fortum.
As of June 2021 Puro.earth has been acquired by Nasdaq.
Puro.earth has successfully established its position as a marketplace for CO2 removal. Now Puro.earth is aiming at scaling CO2 removal operations to an industrial scale at a global level.
Such a business scale-up requires a future-proof technology platform. A digital platform that delivers superior stakeholder experience while enabling business scalability from the perspectives of technology, performance and cost efficiency.
Puro.earth started a project to create a blueprint for the next-generation digital platform for its marketplace and engaged Taival to help lead and deliver the project.
Taival’s experts worked in a co-creative mode with Puro.earth’s team to design the next-generation platform and create a roadmap for making it reality.
Puro.earth’s growth strategy required a clear plan for enabling business scale-up. As a result of the project Puro.earth got a practical blueprint and an implementation roadmap for a future-proof digital platform to enable the scale-up of its marketplace.
As a side-benefit, the project also helped structure and modularize some of Puro.earth’s processes and services and supported discussions on potential future business opportunities.