A Business Playbook for
Sustainable Success

DOING WELL BY DOING GOOD

By Petri Salo

What is the book about?

The business environment that we operate in is about to undergo its most profound change of the modern era that will risk most currently successful business models becoming obsolete. Triggered by the environmental and social crises, the revised economic system will make traditional strategies fail. In order to succeed, business leaders must grasp the logic behind this system-level change. 

This is why I wrote a book about it. It shares my personal journey towards sustainable business success. It is aimed to help business leaders navigate the economic impact of the environmental and social crises to help capture the tremendous emerging business opportunities while avoiding significant threats. It shares many practical examples, a ton of interesting data, and numerous tips for further reading. 

It’s all about business strategies that allow companies to do well by doing good. It’s about business models that provide returns to all stakeholders, not just the shareholders and not just the ones from whom the company directly benefits. It’s about companies with purposes that provide a motivational foundation to do well by doing good. 

Podcast Aha Moments

Make It Bankable

#ReinventingStrategy podcast is back! 🙌 In this episode, Petri Salo, CEO of Taival, and Antti Vihavainen, CEO of Puro.earth, have a discussion on how to market-enable the planetary cost of

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Let's meet!

We would be happy to discuss ideas and share perspectives.